Manchester city

Manchasrer City Football club is basically an English premier league football club located and based in Manchester. It was founded in 1880 and was initially called West Gorton. Then in 1887 they became Ardwick Association Football club and then they became Manchester City in 1894. Thisclub has played at the City of Manchester stadium since the period of 2003, and have also played for Maine Road from 1923 as well (Wikipedia, Manchester City F.C., 2013). the most cherishing and successful period for the club was in the late 1960's and the early part of 1970's when they managed to win the league championship, League Cup, FA Cup and the European Cup Winners' Cup under the management of Malcolm Allison and Joe Mercer. After being defeated in the FA cup final of 1981, the cup actually went into the phase of decline, totally culminating in relegation towards the third tier of English football in 1998. This was the only time in their history that they went so down. After having regained the status of premier league, the club was eventually purchased by the Abu Dhabi United Group and the club became one of the wealthiest in the world. In the year 2011 the Manchester city club managed to qualify for the champion's league and was able to win the FA cup. In the year 2012 the club managed to win the premier league, which is also referred to as their first league title in the past forty years.

The club should higher better players and make use of the rich sponsors that they have. This will improve of the performance of the club in the future.

The club should get more brand endorsements to improve the brand image of the club.

The club can higher some of the best coaches around the world given the fact that the club is rich.

Manchester United Football club is better than Manchester City and is more popular in Manchester than any other football club.

City's collapse, when it came at the end of the 1970s, was self-inflicted. The club had finished above United for six years out of seven in the 1970s, and chairman Peter Swales's stated ambition was to make that superiority permanent. What was required was steady stewardship. Instead, Swales took a headlong, showy leap for glory. In January 1979 he supplanted manager Tony Book, who had all the fans' respect, with Malcolm Allison, the coach to Joe Mercer when City had harvested their late 1960s glories. The idea was that Allison had the innate genius to magic back the golden years. In fact, he proceeded to clean out all our favourites, without seeming to take time even to watch them. Gary Owen, one of the very successful young players to advance and replace ageing stars, was sold to West Bromwich Albion. Then Allison sold Peter Barnes and Asa Hartford, Brian Kidd and Dave Watson. Joe Royle, Dennis Tueart and Mike Doyle had already gone. It was almost a whole team of excellent, beloved international players dismantled.

Advertisement

The overspending on new players by Allison and Swales is still legendary. Swales, an obsessive generator of publicity, was forever allowing the cameras behind the scenes, most famously for an ITV Granada documentary TV mini-series, city It is an excruciating fly-on-the-wall witness to Allison's vainglory, Swales's self-regard for his own leadership qualities and the poor young players' overpromoted helplessness.

In 1979, after half a season of Allison in charge, City stumbled to 15th. The following season, we were knocked out of the FA Cup 1–0 by Fourth Division Halifax Town. In just a year, Swales had transformed City from a club that needed to steady itself to a hollowed-out team at the bottom of the league. So he sacked Allison, his exit filmed for the City! documentary. The club finally went down at Maine Road on the final Saturday of the 1982–83 season.

There followed a relentless, vitriolic campaign on behalf of fans against Swales, though it was not until the spring of 1994 that he was finally ousted. His replacement, the blond, cherubic Fraces lee, a former Manchester City centre forward, was a haloed figure from a glorious era. We all had pictures of Franny on our bedroom walls, and we put our faith in him. "St Francis: the Second Coming", read one of the T-shirts.

Swales had not, in fact, been extracted out of Maine Road; he still owned 10% of the club. Lee and his consortium made no secret that their intention was to float Manchester City Ltd on the London Stock Exchange, as Martin Edwards had done with United in 1991. We had roared Franny in, so that he and his associates could buy shares in Manchester City, then float it on the stock market, sell their shares and bank a profit.

The share structure of the club was reorganised. A new company was formed, called Manchester City plc. That plc would in turn own the shares in Manchester City Football Club Limited, the company that would employ the footballers and manager, and take the fans' money. Importantly, the requirements of the Football League and the Football Association – that dividends paid out to shareholders and directors' salaries had to be approved by the FA, and any money left after a member club was wound up should go to charity – would not be applicable to Manchester City plc.

Manchester United had been pioneers in this gold rush, as they were of so much else in the Premier League era: corporate entertainment, merchandising, all the various ways, including seriously inflated ticket price rises, to make money from the loyalty of fans. Several other big clubs were later floated on the Stock Market in a two-year flurry, from 1996–7, making their owners immediate paper profits of tens of millions of pounds. These men had bought majority stakes and become club-company chairmen before leading their clubs to break away from the Football League and form the premeir league in 1992, its 22 clubs keeping all the TV money about to flood in.

As the case with other clubs internal problems are prevalent in this club between the management and the Coach. The club should ensure that the problems do not get worse in the future.

Over the years, I had felt, gradually and inexorably, a separation from City, the club that lit up my youth. As I came to understand how a new generation of "owners" was seeking to make money from the organisations we knew and loved as "clubs", I felt instinctively this was wrong for football. Ownership by one billionaire sheikh is the antithesis of such mutuality. Yet with all the fortunes poured in, the Abu Dhabi regime brought a professionalism, and an appreciation of City's heritage, that has made them, by contradiction, the most careful owners the club has had in my lifetime.

When the team they bought played on Sunday, the players were forced, ultimately, to confront the club's "Typical City" ghosts. An agonising 2-1 down with the whole 90 minutes gone, and Manchester United waiting to claim the championship, Edin Dzeko and sergio aeguiro scored. Manchester City supporters were beside themselves then, releasing tears of triumph and belonging. Gazing out, I felt tears of my own, a clenched-fist surge of my childhood self, when I loved my football club so much and never would have dreamed that anybody could own it.